Meet Ascetic, the laptop meets briefcase, for entrepreneurs on the go. This premium laptop provides the modern professional with a new and unique device that no longer requires an additional carrier. The luxurious finish of leather and sleek exterior, in combination with a retro inspired keyboard creates a dialogue between the days of the old typewriter and the future of ever evolving design. Blending these together resulted in a product with which consumers can identify themselves, their own ambition & view of life with our values and vision of design. Discover a new way of working on the go with Ascetic.
Andre Fangueiro
Ascetic is a laptop for entrepreneurs on the go. Designed to be carried without a case/sleeve/bag, the Ascetic has a fold-out handle that enables you to carry it around as you would a briefcase. The luxurious finish of leather and sleek exterior, in combination with a retro inspired keyboard creates a dialogue between the days of the old typewriter and the future of ever evolving design. Blending these together resulted in a product with which consumers can identify themselves and use everyday. Discover a new way of working on the go with Ascetic.
Series
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A Conceptual Laptop That Transforms Into a Briefcase
Great concept. I use a 21 inch Wacom. It's however not portable. I had a 21" Sager NP 5960 dual SLI NVIDIA system for Solidworks but no interactive screen. I've seen colleagues put a Wacom in a large cloth bag to continue sketching at home after work. I had a Cintiq Motion computer with a small screen and was way limited in power. The other comments about pens and notepads, people are using less of those items these days. I've been using an Acer Aspire R7 for a couple of years now to sketch. The pressure sensitive screen Aspire came out way before The Microsoft Slate I, II, III, IV or Pro. I'm an industrial Designer of 35 years and I need a big screen, sketching ability, Powerful CAD and portability instead of creating Identical systems ans setups for home, work or remote location. As designers our needs may be too unique to warrant dedicated systems for our job category however through modularity possibly such a system could work for multiple industries.
Hi Vincent thank you for your comment. I indeed recognize your comments and see the same opportunities relating to Big screen, sketching ability powerful cad and portability. I wonder how big of market designers with this needs ion the market are. But indeed I feel there is an opportunity there... probably not a design opportunity but rather a technology opportunity. Good kickstarter campaign if you ask me...
For the development of this project my struggle are actually different as an Industrial Designer and Freelancer I have several meetings in one day and I need to transport my laptop from home to one room to the other to the other very very often... therefore the easy transport slim laptop and integrated outside protection leather seemed the best way to go. I also deal often with clients that use Mac and when I take out my Hp 17 inch laptop I receive several comments: - From: "UUUhh not a mac?" "Is this a portable?! Looks like a brick" and the most common "How can you as designer have such ugly laptop"
As you can see that was the second part of my brief how to make a charming and unique laptop that will connect emotionally to the high quality of my design skills and not create a bad impression of myself to my clients.
https://www.google.nl/search?q=1970s+laptop+computer+briefcase&rlz=1C5CHFA_enUS706US707&espv=2&biw=1222&bih=1258&tbm=isch&imgil=AUkXDc2Doat7bM%253A%253Bs0eQnrLtRkDWdM%253Bhttps%25253A%25252F%25252Fen.wikipedia.org%25252Fwiki%25252FHistory_of_laptops&source=iu&pf=m&fir=AUkXDc2Doat7bM%253A%252Cs0eQnrLtRkDWdM%252C_&usg=__7J_-hwwCjV0fKD2jof789u8urJs%3D&ved=0ahUKEwiagIbw8f3OAhXK7iYKHcmBC84QyjcIJw&ei=7&gws_rd=cr#gws_rd=cr&imgrc=O0_6iyn722UyWM%3A
So, back to the 1970s?
Where do I put my notepad and pencil and phone charger and business cards? In an extra briefcase?
Not really sure where the entrepeneur is going if he needs to take only his laptop and not a notepad or a pencil or a phone charger or some business cards... so is he going to be carrying an additional briefcase for the little stuff?
Looks great, and I like the no bag concept. I feel like the handle idea isn't really fully formed. If I'm going to carry it, it should be comfortable in my hand. This form doesn't convey that. Also, where do your accessories go? At a minimum, you need a power cable to charge it even if the charger is integrated into the computer.
the round keys that's something new/old but nice !!!!!