Turo is a smart thermometer that delivers quick and accurate real-time hyperlocal temperature and provides customized insights into how you perceive temperature so you can properly layer up for the cold.
Turoincludes a network of products: Turo display, Turo sensor and the Turo app. They work together to provide a better service and empower people to live a more efficient and healthier life.
Over 90% people have felt colder after they leave their house due to inaccurate temperature data and varying temperature perception. The major issue with current weather forecasting products is that they describe a general temperature in a large outdoor area, and they don't connect between people and data. Not everyone interprets 70 degrees Fahrenheit in the same way, which leads to inefficiency, discomfort and even chances of catching a cold.
Justeen Lee (Zhendong Li)
The current market offers various weather forecasting products, such as mobile apps with good-looking UI and digital thermometers with LCD screens full of numbers and an inviting look. They could be cheap and accessible, but customers don't necessarily find them very convenient and helpful.
How can you offer quick and accurate temperature readings to let people know what they should wear before stepping outside?
I started looking into analogous products and explored forms that convey clarity, efficiency and continuity to afford easier data consumption.
Knowing the temperature outside is only a general use: users really wanted to know location-specific temperature when they are going somewhere they don't have prior knowledge of (a restaurant, a ballroom, a trip to a new city etc.).
I further refined the network schematics to provide hyperlocal temperature accessibility and applied machine learning in the mobile app to better draw a connection between temperature and users.
The accompanying app allows you to search for locations (e.g. restaurants, clubs, museums, concerts or parks if Turo sensors are implemented) to retrieve real-time temperature specific to those locations, so you can layer up appropriately for the event. The outfit tab keeps a reference with outfit-to-temperature charts and will prompt you a 2-question survey periodically to learn how you perceive temperature and suggest what you should wear (e.g. a T-shirt and a thick jacket) to keep you warm based on where you are headed. Finally, the home tab displays a dashboard of real-time temperatures for the locations you previously saved and an outfit suggestion according to today's weather and your schedule for the day.