Can kids make great products for kids? That was the question that got us going on this project. If the kids succeeded it would inspire more people of all ages to follow their dreams.
We first had to find an area for the kids to innovate. As most parents know, teaching kids to cook is an important part of their upbringing. A kid that makes broccoli will eat the broccoli. With so many positive arguments for kids cooking, why are there no good kitchen products for kids on the market?
So our project became: Let's see if kids can create the best kitchen products for kids, and let's film the entire process so everyone can be inspired by innovation.
The products have turned out to be amazing, and we have been super impressed by the young designers.
Markus Høy Pettersen
We started with 35 kids and then chose 6 designers. The designers are between 8 and 13 years old. The remaining kids became testpilots, that during the process have tested and given feedback to the designers. The designers have been going through a process lasting about 6 months where they have done everything adult designers do and more.
Here is a list of some of the activities they have done and have been filmed as part of this process.
· Study competitors to identify shortcoming with existing products
· Build prototypes
· Get feedback on prototypes
· Negotiate with suppliers
· Develop business cases
· Present to the board
· Develop names for products
· Build structural packaging
· Graphical design
· Selling to retailers
· Develop marketing strategy
· Develop PR strategy
· Make commercials
· Launch the products
· Meeting customers
About the designer: "My name is Hellek and I am 13 years old. I did not want to design a mixing bowl for kids but the best mixing bowl on the market. The long spout avoids mess, it has a smart egg cracker, the solid base makes it easy to whisk, two handles make it easy to carry and a utensil holder holds your utensils in place. I am very proud of my design, and I am eager to go into production".
Hellek 13 years old - the designer of Smart Mix
About the designer: "I love knifes! But my are parents are worried when I use them. In making Safy I did not cut myself once but multiple times. A great knife for kids needs to have a sharp blade so that is easy to cut with it, a rounded tip and a good protective grip for your hands. I also designed a cover for the blade when it is not in use. I am very proud of Safy and it will make cutting more easy, fun and safe".
Marios 10 years old - the designer of Safy
About the designer: "Boiling pots are both hot and heavy. So how could I make them better? Well, first I gave mine two solid good grip handles to make it easy to carry. Then I made sure it was as light weight as possible. The lid is transparent so that you can see when it is boiling. Included in the lid I have also made a smart whistle, so the pot will piip when it is boiling. Because of this I named the product PiiP".
Selma 9 years old - the designer of PiiP
About the designer: "Oven mits are large and made for adults. I wanted to design the best and safest oven mits for kids. I first made sure that they fit kids. Safy is sold in pairs because kids need to use both hands for more strength. They are extra long so you do not burn your underarms and have silicone grips. Magnets are integrated so they will stick together or hang on the oven when not in use".
Allegra, 8 years old - The designer of Safe Hands
About the designer: "Kitchen benches are not designed for kids. That is why I designed Step & Smile. It gives kids the reight height with a solid platform when preparing food. It folds easily away when not in use. Although I designed it for kids it can also be used by adults. It is made in bamboo and plastic, making it nice and light. Step & Smile will make all the other kitchen products better".
June 11 years old - the designer of Step & Smile
About the designer: "Normal frying pans are often hot and heavy. Pantastic has two heat protected handles making it easy and safer to carry. It has an egg cracker on one side making it easier to make perfect eggs, and a lower edge on one side so it is easier to turn burgers and pancakes. I hope Pantastic will inspire you to make more food at home".
Emma 10 years old - the designer of Pantastic
Learn More About This Project