A Camera Concept that Merges Old and New Traditions
As technology continues to evolve and as more things turn digital, we are living in a world of immediate satisfaction. We are losing the physical and tactile impact that a photo holds. This camera concept merges the attributes of a polaroid with a DSLR and digital camera to create a device that allows you to save and share moments of your life in the best way.
Memories are best preserved and relived in the tactile format, which is why Polaroid is making its comeback. There are some memories that should be personal, not on social media gathering blind-likes from virtual people who you haven't met or haven't talked to in years. Print steps in to pioneer that movement with a camera that acknowledges the print format.
The camera features one beautiful screen, 4 buttons on the front, and 2 interchangeable lenses. The screen on the back virtually ditches the bezel (looks like we have a design trend here). It looks a lot like a touch-input screen based on the UI, but is virtually completely controlled by buttons on the front. These large buttons are hard to miss, as they form the front facade of the product, divided beautifully by parting lines that run symmetrically across the product. The two interchangeable lenses allow you to switch between Landscape and Portrait styles, somewhat like the iPhone 7's camera options.
While Print champions the instant-print format, it doesn't abandon the web. The camera also allows you to publish your photos online on social media, or save them to your phone (as per my knowledge, only Fujifilm's latest Instax Square SQ10 allows for physical and digital image storage). The branding for the Print outwardly looks like a finger'print' but also contains the numbers 1, 2, and 3 in it, tipping its hat to the age-old tradition of saying "One Two Three Cheese!" before we click a picture.