What is the purpose of being aware of the hour? We gave it a thought, and we believe that, just like a compass, it gives us notion and orientation. So, as an inside joke between us, we made a compass of time.
Client: Projects Watches
Creative director: Joel Escalona
Design team: Isa Velarde
Photo assistant: Mariana Achach
Up-to-the-minute as it should be, a 37 mm diameter case; minimalist but powerful, a black dial with a blue single hand, playing with the core metaphor of this watch. Appealing for everyone that appreciates design, quality and value, Compass shows evidence of compromise and will delight many watch fans around the globe.
Founded by Jack Markuse in 1990, Projects Watches is a design company that has been working with architects and designers with the likes of Michael Graves, Stanley Tigerman, Kisho Kurokawa, Moshe Safdie, Richard Gluckman and now us, in order to find interesting and interactive ways to telling time.