Sasha is a pair of underwear that is as durable as it is universal. It is designed by Alice Watel and Sarah Roseman who are both studying at the Design Academy Eindhoven. The prototypes were made at Textiel Lab in Tilburg, Netherlands.
Sasha underwear are a unisex design so they are comfortable and flattering on anyone. They are made with a cut that is halfway between a bikini and a boxer-brief. In the photos, all models are wearing exactly the same pair of underwear.
For the production, the designers turned to the technique of industrial knitting which allows garments to be produced entirely in one piece. They are designed ready to wear right out of the machine so they are made with negligible waste and require almost no additional labour. Knitted from a single natural material (cotton or wool), the underwear are breathable and will not wear down with washing. Conventional underwear has elastane knitted into the body of the material, which wears out with every wash. To prevent this, the elastic is removable for easy repair.