Ron Faris got his start developing brand experiences working for Virgin Media to produce the well-known Virgin Mobile music festival. Inspired by the energy of people waiting in line at the festivals he produced, Faris developed Virgin Mega, a mobile platform to engage communities while they wait in line to
After hearing Levi's current Head of Design, Jonathan Cheung, give an insightful speech on the future of branding and retail at WGSN's Futures conference, we were inspired to speak with him more about his role at the 164 year old denim company.
I'm a designer at Marimekko's ready-to-wear design team. In the past, I have also designed some prints for Marimekko, but at the moment I'm concentrating on creating the silhouettes. In this job it's important to understand the characteristics of prints, as well as the foundation of Marimekko's ready-to-wear—paying equal attention to the print and the shape of the garment.
My main profession is forecasting the future, and from that vantage I do everything else. When I curate an exhibition, it's like a 3D trend forecast. When I work with students, I think about their future and how I should educate them accordingly. When I write, I write with a historic perspective but always about what will be the implementations in the future.
My Mission: Unite my love of learning, making and teaching into a singular studio practice. In regards to teaching, to encourage the integration of R&D into more traditional graphic design methods. More generally and for self-authored work, my goal is always to facilitate or reflect social relation, to question understood patterns and standards, and to cultivate an openness with play.
Mauro Porcini is the Chief Design Officer at PepsiCo. He is in charge of defining the brand design strategy and the innovation strategy of the company, by leveraging the mindset, the processes, and the tools of the design world.
Our mission: To be as free as possible and to think out of the box; to be aware of the history of design but to put it in the present. Our mission is not to solve a problem, but to ask a question.
“The four of us got together and said, Hey, we’re all sort of due for new lives. Let’s pull together all our resources and put teams together that utilize all the incredible people we each knew from our paths in life. We were called Commune because it was about coming together for one mission.”
“There are contradictory traits that make good designers, and I think it’s how you resolve them. The ability to be a keen observer of the world and of people, the ability to notice the idiosyncrasies of the life around you in a contemporary way—that sort of listening, observational quality is key. But also direction, vision and conviction.”
“The most rewarding things I've done have been making products that have impacted other people's lives. Taking some of the stuff I've learned in my own projects and translating that into experiences or applications that other people can use for their own goals. Working on the design of the Facebook timeline”
"What I like to do is work with people I like, who are doing things that I admire that I think in one way or another will make the world a better place. My contribution is to figure out how, in the communication of their goals, we can make that
"I'm extremely passionate about prototyping, because there's nothing worse than a bad prototype. You know, sitting with the drawing, looking at the first renderings on the computer, it's always interesting. But the moment where you go to a full-size prototype, that's the best part for me."
"Something that I spend loads of my time doing is helping designers realize that giving your work away doesn't necessarily mean losing something, but it's actually a way to gain something totally new. I want to convince designers that pro bono can be a really exciting part of their practice."
The world of promotional products is a $20 billion industry. But right now, for so many companies, it's an afterthought. They'll spend a lot time on their websites and their consumer-facing establishments, but then they'll buy a beer koozie and put their logo on it. It's completely off-brand.
The Incase brand mantra: "A better experience through good design." That applies to everything we touch. We eliminate the superfluous, we edit down to what's necessary, and we aim to achieve a universal design language that transcends both age and demographics. Through that, we're able to create solutions that allow users to have a better experience pursuing their passions.
The duo is on a mission to create new archetypes and modes of use for beautiful things.
Name: Ronan Bouroullec Occupation: Designer, and one-half of the Paris studio Ronan & Erwan Bouroullec Design Current projects: It’s a mix of a lot of things. I’ve just come back from seeing a finished prototype for a small architectural project in Iran. We’re working with a big Korean company on
I'm not particularly in love with technology—I think technology is an amazing tool that can do amazing things—but being a bit naive about how it all works actually helps me to keep more of an expectation of the end user.
Name: Hadrien Monloup Occupation: Co-founder and product design director of Bellroy and Carryology Location: Jan Juc, Victoria, Australia Current projects: We have built a great, fast-growing wallet brand and business. Now we are working really hard on the Bellroy of tomorrow. And that will include some very interesting products. One
We recently launched two new products: the Drawer Table for the Dutch brand Arco, and the Aline bar stool for the Swedish company Johanson. In addition, we recently designed one kilometer of balconies for an apartment building in
The founder and creative leader of San Francisco's NewDealDesign answers our Core77 Questionnaire.
The Paris-based designer on switching from business school to design, softening the visual environment, and the value of working on 25 projects at once.
The Los Angeles-based designer on designing outside your own reality and using craft as a way to diversify conversations in society.
A Questionnaire with designer Sebastian Wrong, who is developing the new collection for Wrong for Hay.
Nipa Doshi and Jonathan Levien answer our Core77 Questionnaire.
The London-based architect, professor and critic answers our Core77 Questionnaire.
The New York–based industrial designer answers our Core77 Questionnaire.
The Montreal-based designer and maker answers our Core77 Questionnaire.
The London-based designer and maker answers our Core77 Questionnaire.
The designer and Rochester Institute of Technology professor answers our Core77 Questionnaire.
The Guangzhou, China–based creative director answers our Core77 Questionnaire.
Umbra's co-founder and VP Inspiration answers our Core77 Questionnaire.
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