Burton style is understated yet distinct. No longer just ratty woolen jack shirts and surplus army pants, the uniform for the new boarder is hip, slick, and not too cheap. Burton clothing sells at the trendy Paragon Sports right here in New York City, and can be seen on the backs of young urban professionals who have never been on a snowboard in their lives. But what they are buying isn't just clothes, it's a lifestyle. And the root of the lifestyle is the gear: the boots, the boards, the bindings. Gear that is designed to be tough, highly functional for harsh conditions, and at the same time is nearly a work of art.