Hip-hop megastar Kanye West is wasting no time in garnering headlines in 2012, as he spent last night publicly sketching out a New Business Plan—140 characters at a time, no less—to take up the mantle of none other than Steve Jobs himself:
DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there [sic] dreams and ideas...
I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs [sic], writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist, teachers...
Thus, DONDA, named after West's late mother, will be founded on a simple premise: "to put creatives in a room together with like minds," in order to "simplify and aesthetically improve everything we see, hear, touch, taste and feel."
Over the course of nearly 100 Tweets, West shared a discursive series of thoughts on the trappings of celebrity, his fashion pedigree, the launch of his label last year, a "new 7 screen experience" for the 2016 Olympics (above), and his interest in reforming education.
As for the attention-grabbing reference to the late Mr. Jobs, West asserted that "We can collectively effect the world trough [sic] design. We need to pick up where steve jobs left off." (West also draws a comparison between Jobs, Michael Jackson and Alexander McQueen as a veritable pantheon of visionaries who passed before their time.)
Kanye expressed his abiding desire to make a difference in the world: "What good is fame and prestige if you can't use it to help people... I want to help by doing what I know how to do best .. create."
Speculation and bombast aside, we're waiting for the other shoe to drop (in a manner of speaking, of course; the Air Yeezy 2 is set to launch in March). For now, interested parties can reach out to contactDONDA@gmail.com.