Core77

London-based Hector Serrano was recently hailed as "Britain's finest young designer" by Space magazine, although he is originally from Spain. Much of the work coming out of Hector's studio demonstrates a playful curiosity about our emotional relationships with the objects we encounter and possess. This is skilfully blended with an imaginative take on sustainability and the future of product design. Here he tells Andy Polaine about the challenges facing designers, tourist souvenirs of the future and giant clouds off plastic floating off the coast of Hawaii.

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