Core77

Like shooting fish in a barrel. We flipped through our copy of the catalog yesterday and were similarly dispirited. Here's a taste of Mark:

My main reaction, though, came from page 5, which advertises the Goyard St. Louis Shopper Tote, a "100% recyclable" canvas bag "made from natural materials." Presumably, carrying this bag up Madison Avenue shows the world how committed one is to environmental causes; all at the mere cost of $1,065.

When canvas totes sell for over a thousand bucks, and Barneys colors its slogan green, you know we've turned a corner somewhere. Being good, doing good, creating good become not so much a mission as just another trend to watch in the consumer market - as it appears, gains cachet, then inevitably falls out of favor. That's the thing with fashionable trends: they always come to an end.

Read the whole thing here.