I believe that strategically, Dell would have been better off if they had not in fact announced their plans and intentions this quickly in response to recent reorganization and thus media buzz, particularly with respect to design. They spoke about their commitment to their design languages, in plural, which alone worries me. Any single brand, such as the one word DELL, would in fact have one design language - any one brand with multiple languages should either be very very clear on what their core identity is and what they stand for, in order to share the control of their brand language interpretation to their customers - OR - stick to one clear design language.Get a full dose of Niti's POV on Dell 2.0 right here.
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As Niti says, "Any single brand, such as the one word DELL, would in fact have one design language". Ergo, if Dell intends to introduce new brands (plural), it seems to me that they *will* have multiple design languages.
Help me out.