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designafairs homepage presents us its new owners. Last March, the agency was acquired by Nico Michler, Gerd Helmreich, Michael Lanz and Claude Toussaint as part of a Management Buy-Out.

Last March, designafairs also celebrated its 10 year anniversary, a reason to look back at one of Germany's favorite design agencies.

The agency was grounded as "Siemens Design & Messe" in order to unite Siemens' booth builders and designers. designafairs was meant to develop itself as an independent agency doing work for other industries, similar to the situation between Philips Design and Royal Philips.

Siemens continued to be designafairs' biggest client for years, especially regarding its mobile phone department. Siemens Mobile being sold to its Asian rival BenQ was the start of a less pleasant period including the loss of many workers.

The recent Management Buy-Out presents a newly positioned designafairs going full steam ahead and expects to double the workforce up to 60 employees in the next five years.