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University of Houston professor David Tsai's Cuda Table.

"If designers create things in a vacuum and haven't thought through producing them, then they're being naive," says Forbes, who founded Design Within Reach seven years ago. "Twenty to 50 percent of the final cost could be packing and shipping alone."

Forbes always asks new designers the same questions: Who's producing it? How many can they produce per month, per week, per hour? What's it going to cost? What will it cost if we buy 100, or 1,000?

Rob Forbes, founder of Design Within Reach talks about the intricacies of designing for manufacture and thus sales, things to think about when you're making your prototype as the designer of the award winning Cuda table shown above found out.

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