Core77

Everyone's favorite home improvement wonderland/deathtrap, otherwise known as Home Depot, plans to carry an environmentally sustainable line of 6,000 products by 2009. It's projected that the Eco Options line will generate 12 percent of its sales, to make it the largest green labeling retail program in America. Even if sales aren't eye-popping at the beginning, the Depot will keep the green goods front and center to make sure shoppers at least become more aware of sustainable options.

Mr. Jarvis said Home Depot found that "given the option of a product that performs just as well, we are seeing the consumer would rather buy something that has less of an impact on the environment," adding, "We are just making that easier."

via NYT