Core77

The final installment of Jennifer Bove's Starting a Design Studio During a Downturn has been posted on her blog at Fast Company, useful for anyone in the midst of starting their own practice or even thinking about it. A combination of reflection, encouragement, and survival tactics, Jennifer recounts her own experiences starting the design studio Kicker in September 2008 and surviving one year of economic downturn, emerging with four paying clients and a few showcase pieces.

A short excerpt follows below, but be sure to read the whole series here. Also, check out Core contributor Carl Alviani's (much more thorough)

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