Core77

Can you spot Design in the Wild? Braun & Core77 have collaborated to create Design in the Wild, a global photo challenge to identify the instances of great design that surround each of us every day.

Today we're throwing open the doors to our international challenge—we're asking participants to photograph the most useful, innovative and just plain genius designs that we encounter on a daily basis, based around the 4 everyday themes of EAT, PLAY, WORK and RELAX. Each theme has an entry period, plus an additional 3 days when visitors can vote for their favorites—the submission with the most votes becomes that theme's Popular winner. Additionally our Design in the Wild team will also pick a Jury winner for each theme, resulting in 2 theme winners for each round. At the end, the 8 winners become finalists in a last round of voting and judging to select the Runner-up and Grand Prize winners!

So start looking around and considering what great designs you encounter everyday: did the new round-about in your commute really improve traffic flow? Does the coffee shop near your office move people through the queue faster than you can get your cash out of your wallet? Have you jogged off all the extra holiday meals already because of a great biometric health tracking gadget or a simple pedometer? Do you and your pets all relax in blankets with sleeves at the end of the day?

Enter all the best examples of genius designs in your life, and vote for your favorites at www.core77.com/braunprize2012.

Design in the Wild is presented with the support of BraunPrize 2012. Established in 1968, the international BraunPrize competition is a triennial design competition aimed at promoting the work of young designers, highlighting the importance of industrial design and increasing the profile of innovative product ideas globally. This year's theme, "Genius design for a better everyday," emphasizes the importance of well-designed products that enhance the everyday lives of consumers around the world.
Visit the BraunPrize 2012.

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