After an enlightening morning of discussion, coffee and idea sharing had a lot to live up to—and it did just that and more. Read on for a quick recap of what went on in the afternoon sessions of the #Core77Con in Brooklyn:
Colin McSwiggen, Technologist and Writer
What responsibility do we have as designer to those who make and use our designs? McSwiggen showed us all the immense social and cultural impact created by the very rise of design in industrial and manufacturing settings. When white collar, clerical work began to separate from factory based work, a rift between the two worker classes was born, supported by architecture and maintained by further advances in technology. Today, we look at process of designing to make something easier as a potential introduction of more difficulties and stress into our own lives and the lives of those. Colin's presentation was an eye-opening exploration of the real results of design. See what the crowd in attendance had to say:
Marta Salas-Porras, Creative Director at Obscura Digital
The remix is starting to take off and Salas-Porras encouraged us to pay close attention to the possibilities and opportunities all around us. From models of open source that are becoming standardized (think Getty Images and the Tesla patents) to the growing understanding that the "accepted" form of formal, post high-school education is nearly useless, we have countless chances to leverage the last unregulated resource available to us: Our creativity. Once we gain a firm grasp of the social and socioeconomic consequences of our designs, we can truly change the future, but it requires that we focus on the moment. Check out the audience's reaction on Twitter:
"This is the greatest time to be a creative, [in this time of] spherical thinking" Marta Salas-Porras #Core77Con— HDOÂº (@ideasrealidad) June 19, 2014
"Leave the constraints of specialized disciplines behind." Experience MDD: multiple discipline disorder. - Marta Salas-Porras #Core77Con— Caroline Tiger (@carolinetiger) June 19, 2014
Panel: Integrated Technology
What do a light up prom dress and a global network of satellites delivering wifi to every person on earth have in common? They are both examples of how the integrated technology discussed in the final panel of the day can impact our lives. Becky Stern and Ricardo Prada discussed their processes for researching user experiences and how they incorporate failure into their projects. The educational value of both the large and smalls scale integrated technology projects was emphasized as the fuel for progress.
Tim Parsons & Jessica Charlesworth, Founders of Parsons & Charlesworth
The realm between speculative design and reality is a blurry one, to say the least. Parsons & Charlesworth took a great stab at bringing us right in the middle of it with theirresentation, Vernacular Spectacular. Through sharing their own work, they walked us through the fine details of products and their working place in society, mass-produced or otherwise. See more on what attendees liked most from what they had to say:
Allan Chochinov, Partner at Core77
Starting off with a series of vacation photos spotlighting the various ways in which brands work to confuse us from every angle, Chochinov wrangled a few laughs out of the crowd to ease us into the all-encompassing topic. In his words, "The line between good and evil is very blurry... Who decides what is good and what is evil?" By bringing a number of popular commercial bits to play, Chochinov showed us all the tiny instances of everyday products being turned into objects of design. Here are a few take-aways from his presentation:
Casey Neistat, Filmmaker
There's no better way to wrap up the debut Core77 Conference than with a few viral videos and an impromptu Snapchat session from a famed movie-maker. Neistat shared his moral-molding early years and how he nailed his career-igniting globetrot for Nike, in the form of a Youtube-esque ad video. As you can imagine there's more to come on that, but for now check out what the audience members had to say about the much-anticipated keynote:
See what everyone else had to say on Twitter!