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Posted by Core77 Design Awards  |  20 Mar 2014  |  Comments (0)

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Today's your last chance to submit your design to the 2014 Core77 Design Awards program. If you haven't gotten a chance to meet our jury—or we haven't name-dropped enough—head on over to our site and get to know the people who will be judging your designs. For those of you who are tuning in late (which is totally ok—there's still time to put together your entry), check out a full list of our categories, from DIY and Consumer Products to Speculative and Writing & Commentary. You can submit designs until 9pm EST tonight.

It's go time, folks! Enter your work today!

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Posted by Core77 Design Awards  |  19 Mar 2014  |  Comments (0)

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Some people just work better under the pressure of a looming deadline. If you're one of those people, this reminder is for you! Tomorrow is the last day to submit your design for the 2014 Core77 Design Awards—make sure you enter your work before 9pm EST. You've met the juries, the categories are all laid out and we've shared the top ten reasons for entering. Now the only thing left to do is to head on over to the website and submit your design. If a day doesn't seem like enough time to you, here's a list of five things that can be accomplished in the same amount of time that might flip your attitude around:

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Posted by Core77 Design Awards  |  18 Mar 2014  |  Comments (0)

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Now that you've met part one and part two of our jury team announcements, we want to introduce our next round of stellar individuals that you get to impress when you enter the Core77 Design Awards. Don't forget that our deadline is just two days away, on Thursday, March 20, so submit your work now!

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Posted by Core77 Design Awards  |  17 Mar 2014  |  Comments (0)

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You've already met the majority of this year's Core77 Design Awards jury captains in our first two announcements (here and here). As you know, these are the people that will be critiquing your work when you enter the Design Awards, which you should definitely do before March 20th. We're pleased to round out our search for the most prominent voices in contemporary design with the final five captains: Alongside their handpicked jury teams, these all-stars will be judging the Consumer Products, Furniture & Lighting, Soft Goods, Interaction and Transportation categories.

Never fear—there's more excitement to be had. Stay tuned for our final jury team announcement coming this week.

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Posted by Core77 Design Awards  |  13 Mar 2014  |  Comments (0)

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With only one week left to submit a trophy-worthy design, it's safe to say you might need a glimpse of that "light at the end of the tunnel." We've put our minds together at the Core77 Headquarters to come up with ten perks that come with submitting your work to the program.

Read on to see what we came up with and submit your own in the comments:

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Posted by Core77 Design Awards  |  11 Mar 2014  |  Comments (0)

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Time is running out! You only have a little more than a week left to submit your designs to the 2014 Core77 Design Awards! Yesterday, we announced the jury members for the Equipment, Packaging, Educational Initiatives, Speculative and Food Design categories. This time around, we're excited to introduce you to five more teams: Interiors & Exhibitions, Visual Communication, Social Impact, Strategy & Research and DIY. Get to know who you're out to impress and submit your work before the March 20th deadline:

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Posted by Core77 Design Awards  |  10 Mar 2014  |  Comments (0)

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There's a little over one week left to get involved in the 2014 Core77 Design Awards—which means there's still plenty of time for you to enter your design for the chance to win one of our coveted trophies. Previously, we introduced our team of jury captains in two parts (check them out here and here), but what's a leader without a team? Get to know the professionals who will seeing and judging your work in the Equipment, Packaging, Educational Initiatives, Speculative and Food Design categories.

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Posted by Core77 Design Awards  |   6 Mar 2014

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On Tuesday, you got to know a bit more about MIOS and what the designers behind the project have been up to since winning. Continuing the 2014 Design Awards spirit, we bring you an in-depth look at Liminal Spaces, a 2012 Interiors & Exhibitions Student winner. Entering and winning earned them the validation and confidence to keep moving forward with their work. If you'd like to earn the same, get busy and submit your entry, because there's only two weeks left to enter the 2014 program.

Core77: How has Liminal Spaces grown since winning a Core77 Design Award? How has your professional life advanced since winning?

Liminal Spaces: Since winning the award, the next major hurdle for the three of us was graduating from the Royal College of Art—which we all managed successfully! We haven't continued to develop Liminal Spaces, but the thinking behind the project has been extremely influential for all of us in shaping our work.
Professionally Alicja, amongst other things, has been working with Bare Conductive and developing her own work.

Hal and Ben, working with Textile designer Kirsty Emery, have set up their own research and development studio Searu which is focused on the potential of digitized manufacturing. They are proud to count Google Creative Lab amongst their clients and are currently developing their own novel manufacturing system they hope to launch by the end of the year—watch this space!

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Posted by Core77 Design Awards  |   4 Mar 2014  |  Comments (0)

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With a little under three weeks left until the March 20th Core77 Design Awards deadline, we know you might need a little kick of motivation to enter, which you can do right here. Last week, we caught up with 2011 program winner Load Carrier for Labor to see how life was going post-Awards. This time around, we talked with 2013 Service Winners Museum In Our Street (MIOS). Make sure to submit your design before March 20!

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Posted by Core77 Design Awards  |  26 Feb 2014  |  Comments (2)

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There's less than a month left to enter your work in the 2014 Core77 Design Awards program. The entry period closes on March 20th, but there's plenty of time to put together a submission. To give you that extra push of motivation, we're going to feature a number of past winners in the next couple of weeks.

First up, we've got a 2011 Consumer Products/Equipment winner, "Load Carrier for Labour." We chatted with designer Vikram Dinubhai Panchal to see what the life has been like post-awards. Read on to see what winning has done for him and submit your own entry!

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Posted by Core77 Design Awards  |  18 Feb 2014  |  Comments (0)

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We've always been keen to keep students in mind when it comes to our Design Awards program—after all, today's design students are tomorrow's world-changing innovators, entrepreneurs and design superstars, and recognizing them as such has been part of Core's mission since day one. Your fresh, new ideas are exciting to us, so show us what you got! We also know that competing with professionals is tough, so we've created student sections for 15 of our 17 categories. And since we know your budget is tight—we've been there—we're offering a discounted student entry fee of $50 as opposed to the professional fee of $150.

From Consumer Products and Equipment to Interaction and Social Impact, we can't wait to see what you've been working on this year. Submit your work and we might be featuring you next year! Not to mention you'll get this awesome DIY trophy if you're a student winner in your category:

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To give you an idea of just what it takes to get your hands on that sweet precision-milled block of aluminum, here's a closer look at two student designs that were honored in last year's program.

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Posted by Core77 Design Awards  |  12 Feb 2014  |  Comments (0)

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The Earlybird Deadline may have come and gone, but that doesn't mean it's too late to get in on the Core77 Design Awards. We announced our first round of jury captains at the very beginning of this year and gave you a look into the professional backgrounds of seven of the people who will be judging your work. To add a little motivational fire to your creative process, we're introducing five more jury captains (with the final five to come). Read up—and take notes—on the jury captains for the Visual Communication, Social Impact, Writing & Commentary, Speculative and Service categories:

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Posted by Core77 Design Awards  |  29 Jan 2014  |  Comments (0)

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The time has come: It's your last chance to enter the Core77 Design Awards and snag a 20% submission discount. Enter your design before 5pm EST on Thursday, January 30th and get in on the money-saving action. Don't worry procrastinators, you've still got until March 20th to get your entry in.

If you've started to submit your project but need an extra kick of motivation, read up on what three Earlybird honorees (Plinko Poetry Machine, ROLF Spectacles and JACK) have been up to since winning in 2013. They did it and so can you.

Get more information and enter here.

Posted by Core77 Design Awards  |  29 Jan 2014  |  Comments (0)

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You've still got one day to submit your Earlybird entry to the Core77 Design Awards—but hurry, you have just over 24 hours to take advantage of the 20% discount, which ends tomorrow, January 30, at 5pm EST. In the meantime, we've been getting up to speed with a few familiar faces who may well have been in the position you're in now, wrapping up their entries. They've clearly made the right decision, as several of our past Earlybirds were Notables, Runners Up and, as we see below, even Winners.

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Over the past two days, we've talked to as many 2013 program honorees, Plinko Poetry Machine and ROLF Spectacles to see what they've been up to since they were recognized by the Awards back in June. This time, the design team at Springtime tells us about their motorized scooter, JACK, which was the professional winner in the Transportation category last year.

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Posted by Core77 Design Awards  |  28 Jan 2014  |  Comments (0)

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The Earlybird deadline for the 2014 Core77 Design Awards is only two days away! Save 20% on all entries submitted before 5pm EST on Thursday, January 30.

As the first deadline for this year's program creeps up on us, we've been catching up with some 2013 honorees who took advantage of the Earlybird entry period about their award-winning projects. Yesterday, we spoke to one of the designers behind the Plinko Poetry Machine. This time, we touched base with ROLF Spectacles—a small, family-run business situated in the heart of the Tyrolean Alps in Austria—who submitted a series of glasses handmade from natural materials. Their project was named a Professional Runner Up in the Consumer Products category.

Read on to see how the team has grown professionally since last year's Design Awards:

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Posted by erika rae  |  27 Jan 2014  |  Comments (0)

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The Earlybird deadline for the 2014 Core77 Design Awards is approaching fast—on Thursday, to be exact—and we know you want in on the money-saving action. If you need a refresher, you save 20% off of the registration fee by applying by January 30 at 5pm EST—that's $40 for a student entry (instead of $50) and $120 for professionals (usually $150).

As the first deadline for this year's Awards program draws closer by the day, we caught up with a 2013 honoree who took advantage of the Earlybird entry period about what their project has been up to since winning. You may remember Plinko Poetry Machine by Inessah Selditz and Deqing Sun, the Tweet-compiling, game show-esque installation that won a Student Notable in the Interaction category.

Read on to see how one of the designers garnered the momentum from her project's success to land her dream job.

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Posted by Core77 Design Awards  |   6 Jan 2014  |  Comments (0)

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Happy New Year, designers! We can't wait to see what this year will bring for the Core77 Design Awards. The deadline to receive one of our limited edition silk-printed posters may have come and gone, but the earlybird deadline (with a 20% discounted registration fee) is still up for grabs if you submit your entry before January 30.

We've got a little motivation for you. We can give you a little insight into the fabulous jury captains who will be leading this year's judging teams. Read on to get to know the people you're out to impress:

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Posted by Core77 Design Awards  |  26 Dec 2013  |  Comments (1)

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Procrastinating is way too easy when there are holiday parties to attend, gifts to buy, and Christmas-themed baked goods to consume. But the Earlybird deadline for this year's Core77 Design Awards is quickly approaching (January 30th), so we would advise you to take advantage of the break to get started on your entry. Plus, if you want us to send you one of our limited edition silk-screened posters, you've got to submit your entry by December 31st.

Don't freak—you've still got time. Here are a few tips for fighting procrastination and getting your entry ready for the judges before the end of the year:

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Posted by Core77 Design Awards  |  19 Dec 2013  |  Comments (0)

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You might wonder how we come up with these super cool limited-edition posters each year. While we'd love to say we're just that good, we can't take all of the credit. As every designer/design enthusiast knows, there's more than meets the eye—this time around, we decided to create a poster that portrays the lifestyle and work ethic of a designer. "Day in, Day out" is an ode to and celebration of the hard work and dedication that the design lifestyle demands. As always, we're a program for the design true-believers and we wanted this year's poster to illustrate that.

We also want to take some time to shine light on the people and processes that go into the finished product. This year, our featured designer is Brooklyn-based Manual Miranda—he's also a design critic at Yale School of Art and a AIGA New York board member. Only 200 prints are available, so make sure you do what it takes to claim yours.

  • 18×24 inches
  • hand-screened at Toto Print Co. in Brooklyn
  • silk-screened on French Construction Pure White 100lb. Cover paper
  • free! (if you submit an entry early enough)

Now that you know everything about it, you must be dying to know how you can get your hands on one. Well, you'll be pleased to learn that all you have to do is submit your entry before December 31st!

Get more information on the Core77 Design Awards and prepare your entry for submission here. What are you waiting for?!

Posted by Core77 Design Awards  |  12 Dec 2013  |  Comments (0)

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Creating a video can be daunting enough as it is—sure, the tools are more available than ever, but you still need to figure out lighting, sound and editing, to say nothing of composition and the story itself. A video that illustrates how awesome your project is? Even harder... which is why we want to help you get the wheels turning when it comes to making a submission video that will make your project stand out. (Note: Videos are not a requirement for submitting an entry to the Core77 Design Awards, but they are recommended.)

We've pulled together some of 2013's best submission videos. You don't have to be a professional videographer to impress us—some of the best videos we've seen are straightforward, simple and shot with a handheld camera. From our DIY category to Educational Initiatives, there's always a way to bring your project to life in front of the camera. Check out some of our favorites (and find out why we thought they were so neat):

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Posted by Core77 Design Awards  |  10 Dec 2013  |  Comments (0)

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It's the most marvelous time of the year—Core77 Design Awards! After three super successful years of receiving the best designs from professionals and students worldwide, we're opening registration for our fourth go-around on December 10th. As always, we're looking forward to seeing what fresh, new designs you have to share.

We know money is tight during the holidays, so we're offering a 20% discount on the entry fee if you submit your project before the Earlybird deadline. And if you enter before December 31, 2013, we'll also throw in one of our limited edition posters—designed by Manuel Miranda and screen-printed in Brooklyn—as a gift for being so fiscally responsible.

We also realize what a busy time it is right now so we'll be reminding you about these important calendar dates after things have settled down, but for the record, here they are:

Dates to remember:

  • Submissions Open: December 10, 2013
  • Earlybird Deadline: January 30, 2014
  • Official Deadline: March 20, 2014
  • Winner Announcements: June 2014

Claim your Earlybird discount AND limited edition screen-printed poster by entering here before midnight Dec 31st.

Posted by Core77 Design Awards  |  19 Sep 2013  |  Comments (0)

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Over the next few weeks we will be highlighting award-winning projects and ideas from this year's Core77 Design Awards 2013. We will be featuring these projects by category, so stay tuned for your favorite categories of design! For full details on the project, jury commenting and more information about the awards program, go to Core77DesignAwards.com.


Student Runner-Up

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  • Project Name: CrossTrainer
  • Designer: Andrew Lowe
  • Carleton University School of Industrial Design

The CrossTrainer Wheelchair is designed to introduce disabled youth to adaptive sports. Its' innovative design qualifies it for government funding grants for daily use wheelchairs, but packs all the features of a sports wheelchair. The unique camber adjustment allows changes to the angle and position of the wheels, exponentially increasing functionality. A range of sports can be played with interchangeable front ends. Sound mass production principles lower the cost of the chair versus existing wheelchairs. These factors combine to create a wheelchair that greatly increases the accessibility of disabled sport to youth.


- How did you learn that you had been recognized by the jury?

Constantly Ctrl-R-ing the awards page waiting for the winners to be announced.

- What's the latest news or development with your project?

I've continued to optimize the design in my own time: trying to reduce material usage, simplifying the potential tooling, reducing weight and lowering cost of the wheelchair.

- What is one quick anecdote about your project?

After a strenuous day in the university shop machining components for the wheelchair, I realized I had previously set up a date with a lady-friend. With no time to go home and change, I showed up covered in aluminum chippings from the milling machine and smelling strongly of cutting oil. I was told that the sparkly bits of aluminum "suited me" and that cutting oil made quite the cologne.

- What was an "a-ha" moment from this project?

There were two huge "a-ha" moments during this project. The first was the basic concept for the CrossTrainer Wheelchair; if most sports wheelchairs share common parts, why not combine them into one wheelchair with interchangeable components? The second happened in the reception area of a swanky company while sitting in an Eames Aluminum Group chair. I thought to myself, "If Eames can die cast a chair, why can't I die cast a wheelchair?"

CrossTrainer also received a Runner-Up mention in the Student Consumer Products category, as well as a Notable mention in the Student Equipment category. View the full project here.

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Posted by Core77 Design Awards  |  18 Sep 2013  |  Comments (0)

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Over the next few weeks we will be highlighting award-winning projects and ideas from this year's Core77 Design Awards 2013. We will be featuring these projects by category, so stay tuned for your favorite categories of design! For full details on the project, jury commenting and more information about the awards program, go to Core77DesignAwards.com.


Professional Runner-Up

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  • Project Name: Clean Team
  • Designers: IDEO.org + Unilever and Water & Sanitation for the Urban Poor (WSUP)

Clean Team is an affordable in-home sanitation system in Ghana that offers residents an alternative to unsanitary public latrines. Essentially, a portable toilet is delivered to customer homes and serviced three times a week. Families pay on an incremental basis.


- How did you learn that you had been recognized by the jury?

Clean Team was notified that we had been recognized for the Core77 Design Awards from IDEO.org's marketing and communications team.

- What's the latest news or development with your project?

Clean Team is rapidly scaling in Kumasi since the end of the pilot, with another 120 new Clean Team toilets installed just in the past month of July. The business has recently received a shipment of 1,000 new toilets and plans to have at least 1,000 total installed in homes by the end of the year, reaching out and providing improved sanitation solutions to over 7,000 Ghanaians. With scale, Clean Team is proud to maintain a positive customer experience. In the words of one of our clients: "Clean Team is hygienic, ensures privacy, safe and has provided me something to be boastful about as these days it is the only predictable and dependable service I get."

- What is one quick anecdote about your project?

When it came for prototyping, the IDEO.org design team arrived in Kumasi to test four toilet prototypes. Industrial designer, Danny Alexander, explains that "one of our concepts going into prototyping was a water flush toilet, similar to a high-end camping toilet. It had been the clear favorite in the drawings we shared earlier in the process. When we brought prototypes to the field, though, we realized very quickly that water flush toilets would do more harm than good."

After leaving water-flush and non-flush toilet prototypes in user's homes for a few nights, the team returned to check on the toilets. "All the water-flush toilets had overflowed--what a disaster!" Between that, the complexity of use, the lower capacity of the tank, and the need to use expensive water to flush their waste, users of water-flush toilets unanimously rejected them. Everyone wanted the simplicity of non-flush toilets. Had we not physically tested the toilet prototypes with users, though, we would have thought water-flush toilets were the answer!

- What was an "a-ha" moment from this project?

During the design process, WSUP, Unilever, and IDEO.org were driven by the fundamental belief that every family deserves a toilet. This project was as much about providing dignity as it was about providing clean sanitation for our clients. So one of our biggest a-ha moments came when thinking about our branding and business design strategy. Seeing as our product provided dignity for families, our brand had to follow suit. For this reason, Clean Team's business design was heavily structured around the strength of its service—following through with promises in a professional manner and making people the cornerstone of the design. To achieve this, we found that an important part of business development would entail Clean Team making an often stigmatized and undesirable job into an esteemed profession.

View the full project here.

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Posted by Core77 Design Awards  |  17 Sep 2013  |  Comments (0)

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Over the next few weeks we will be highlighting award-winning projects and ideas from this year's Core77 Design Awards 2013. We will be featuring these projects by category, so stay tuned for your favorite categories of design! For full details on the project, jury commenting and more information about the awards program, go to Core77DesignAwards.com.


Professional Runner-Up

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  • Project Name: NUBE-PET
  • Designers: NUBE-PET: Jose Arturo Revilla Perez

NUBE-PET is a cultural project that proposes the re-incorporation of waste material into structures with architectural potential. It is a collective initiative aiming to generate alternative forms of public spaces.

Capitalizing on horizontal communication systems and social networks, NUBE-PET seeks to generate ecological and urban awareness. Through the construction of a proto-architectural structure, this initiative seeks new environmental aesthetic horizons for the contemporary phenomena of urban recycling. A parametric PET (Polyethylene terephthalate) mantle transforms the space, changing its temperature, luminosity, colour, texture and dimension; inviting the visitors' senses to form an active part of the space and its metabolism.


- How did you learn that you had been recognized by the jury?

Well, form the beginning we were carefully following the schedule published by the website and in Twitter.

- What's the latest news or development with your project?

The project (NUBE-PET) has been storage to be recycled in to a hanging garden. We are also looking for other places to place the installation. We have also presented the initiative at the University of Kent, University of Houston, Centre for Canadian Architecture CCA, The Architectural Association and the University of Houston and Universidad de Los Andes.

- What is one quick anecdote about your project?

In a sense the whole project was a big anecdote, an event. Nevertheless the most important and surprising episode during the process was the interest that the installation brought. I'm referring to the different moments were the students and the institutions decided to participate and form part of a collective urban effort.

- What was an "a-ha" moment from this project?

I would say that the project had 2 great moments. The firestone was with out a doubt the moment of the opening where the public, collaborators and authorities had the opportunity to wonder around and experience the object in the space. The second a-ha moment happened when we realized the potential that design strategies have to engage the community and produce knowledge on the relation between architecture and the urban environment.

View the full project here.

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Posted by Core77 Design Awards  |  16 Sep 2013  |  Comments (0)

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Over the next few weeks we will be highlighting award-winning projects and ideas from this year's Core77 Design Awards 2013. We will be featuring these projects by category, so stay tuned for your favorite categories of design! For full details on the project, jury commenting and more information about the awards program, go to Core77DesignAwards.com.


Student Winner

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  • Project Name: GRAVITY - The body in space / Inversion Glasses
  • Designers: Camille Dedieu, Jérémie Lasnier, Camille Seewer
  • HEAD - Genève / Geneva University of Arts & Design

The projects explores notions of gravity and its influence over space, over our perception of it and over the body itself. By offering a world where people are affected by multiple gravities, we expose new spatial possibilities and new ways of negotiating space.

The inversion glasses are a tool to navigate the inverted gravity experience re-orientating our point of view and spatial references.


- How did you learn that you had been recognized by the jury?

We received the congratulating e-mail at 3 in the morning, because of the time difference here in Geneva, Switzerland. At that moment, we were still working in order to finish our final degree projects. It was less than one week before our latest presentation, we were tired and exhausted. We had to read the email several times in order to fully understand what it was about. Was our project a runner up or the winner? This good news came to give us really strong motivation for the last stages to go!

Camille de Dieu and Jérémie Lasnier are now graduates from the Media Design Master, and Camille Seewer completed the Spaces and Communication Master, both orientations in HEAD-Genève / Geneva University of Arts & Design.

- What's the latest news or development with your project?

For the moment, this project is not evolving anymore. It has been developed at a workshop led by El Ultimo Grito and Auger-Loizeau and was presented in the "Inverse Everything" exhibition for the Milan Design Week in 2012.

However, this exploration about the perception of space through the body was the starting point of other discoveries that we carried on with our master projects.

- What is one quick anecdote about your project?

During the exhibition, it was really funny to invite people to wear the Inversion Glasses. Everyone reacted in a different way. Some were really at ease, almost running, while others seemed drunk. Some were even lost and scared when they had to "climb the stairs," referring to the orange path that modulated the ceiling. The most exciting moment was when we guided them to the entrance of the building, crossing from the interior to the exterior was like jumping into the void! Many people were scared of heights and did not even go out!

- What was an "a-ha" moment from this project?

We remember when we did our first prototype of the Inversion Glasses. The three of us already tested walking with them. We were pretty uncomfortable, walking slowly with our hands in front of us, scared of the different height changes of the door frames that looked like steps. Then, we showed them to Jimmy Loizeau. He put them on his head, and just ran in the corridor! We were terrified that he would fall and hurt himself, but he was just laughing so hard!

View the full project here.

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Posted by Core77 Design Awards  |  13 Sep 2013  |  Comments (1)

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Over the next few weeks we will be highlighting award-winning projects and ideas from this year's Core77 Design Awards 2013. We will be featuring these projects by category, so stay tuned for your favorite categories of design! For full details on the project, jury commenting and more information about the awards program, go to Core77DesignAwards.com.


Student Winner

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  • Project Name: Diageo Guinness Keg
  • Designers: Jonathan Doyle & Rebecca Mooney
  • National University of Ireland Maynooth

Diageo has used the same problematic system for storing draught beer for several decades. Our design project was to address the problems they are having with costs, maintenance and staff safety. We designed a one-trip keg that can be shipped from its filling point and then are recycled after the beer is consumed. The new Guinness Keg allows for injection moulding making it lighter and cheaper. Maintenance is no longer a factor as the keg is destroyed after use. The reduced capacity of 20 litres means that kegs will be changed faster reducing the chance of a bad pint.


- How did you learn that you had been recognized by the jury?

We watched the live feed but unfortunately had to switch it off for a class midway through so we had thought we had not won. During a quick break we went back to the video and saw our project in the thumbnails under the video. We were all excited to see that the project had been chosen as winner of the Student Packaging Design category as we are a new course with only two years graduated so far.

- What's the latest news or development with your project?

We completed the project for college and now have continued to make boards and graphics for our college design show which was sadly cancelled. We are hoping to possibly hold our own event to showcase our work as well as our fellow classmates in Dublin soon.

- What is one quick anecdote about your project?

The project brief itself came from Diageo as they wanted a fresh student perspective on the problem of the current keg design. We went out to St. James Gate and pubs to discover and identify these problems. Through our design process we came up with our Diageo Guinness Keg. It is fully recyclable and addresses the problems of staff safety, beer quality, brand identity, ecology and much more.

- What was an "a-ha" moment from this project?

Our entire design process was built on an Oscar Wilde quote from the Ballad of Reading Gaol:

"Yet each man kills the thing he loves,
By each let this be heard,
Some do it with a bitter look,
Some with a flattering word,
The coward does it with a kiss,
The brave man with a sword!"

The existing keg design and our concepts were what we had to kill. We developed some concepts far into the process before leaving them and going back to another. So it is quite difficult to say where our "a-ha" moment was. It was a far more gradual and slow process to get to our final design.

View the full project here.

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