Core77 Design Blog
NAVIGATION : CURRENT : MORE :


Book Review: Eliot Noyes
Posted by: Robert Blinn on Tuesday, April 03 2007

BruceNoyesBig.jpg

Innovators come in two varieties: those who toil away unappreciated in their laboratories for years before unveiling their masterpiece, and those who surround themselves with the smartest people that they can find. Gordon Bruce's monograph of Eliot Noyes demonstrates the joy and prosperity that the latter approach can provide.

Eliot Noyes serves as a strong companion piece to Markus Rathgeb's monograph on Otl Aicher. Both men lived through similar eras, with their careers spanning from World War II through to the digital era. They shared similar passions in art and design. While each focused on corporate branding as much as they did on their design specialties, the two men led extraordinarily different lives.

Noyes had an enviable variety of experiences, exploring Persia as a young man, supporting the war effort, acting as curator for seminal MoMA design exhibits, completing a wide range of architectural projects and supervising branding efforts for global corporations. Throughout it all, he gathered other talented designers around him like orbiting planets. By bringing modernist architects to small communities, like New Canaan, Connecticut, he created lasting architectural legacies in some rather unlikely places.

Even to this day, however, the fate of some of the houses built in New Canaan is being questioned, just as it was when they were first built. The list of architects and collaborators involved -- including Philip Johnson, Marcel Breuer, Isamu Noguchi Alexander Calder and Noyes himself -- sounds like a primer on modernist design. Reading about the origins of New Canaan's modernist architecture provides a strong case for the importance of maintaining these groundbreaking homes.

As a historical document Eliot Noyes provides valuable insights, but as a story, Noyes's life lacked dramatic tension. A few events, such as the reaction of the New Canaan locals to the modernist homes supply resistance, but Gordon Bruce seems to present Noyes's life as one largely devoid of failure. As Leo Tolstoy explained at the beginning of Anna Karenina, "Happy families are all alike; every unhappy family is unhappy in its own way." Tolstoy's observation encapsulates the problem inherent in this text, because Noyes's life seems too charmed to equal the excitement of a figure like Aicher's.

Unlike a novel, however, a life is not to be judged by its dramatic value. Noyes lived a rich and full existence, adhering to his own moral principles just as thoroughly as Aicher. Though the monograph does not make for a particularly riveting story, anyone would be satisfied to live a life that achieved the personal and social success that Noyes did. Further, by leveraging his rich social network into creative and architectural triumphs, Noyes not only left a tangible design legacy, but also provided a template for success in life in general.




Comment on this post

Name:
Email:
URL:
Comment:





Latest Posts:
Categories:
2011 International Home + Housewares Show
Accelerating Better
Accessory
Announcements
Architecture
Articles
Book Reviews
Broadcasts
Business
Cartoons
Case Study
Columns
Competition
Conferences
Consumer Product
Core77 Design Awards
Coretoon
Creative Genius
Design Festivals
Design for (Your) Product Lifetime
Digital Fabrication
Education
Events
Exclusive
Exhibitions
Fashion Design
Featured Items
Fine Art
Flotspotting
Food
Footwear
Furniture Design
Gallery
giftguide
Graphic Design
Hand-Eye Supply
Homeware
Interior/Exhibition Design
Jobs
Kickstarter
Lighting
London Design Festival 10
Materials
Medical
Milan09
Milan10
Mobile
NY Design Week
NY Design Week 09
NY Design Week 10
Object Culture
Open Planet Ideas
Photography
Salone Milan
Secret to My Success
Sketchnotes
Social Design
Starting Out
Store
Sustainability in Seven
Sustainable Design
Technology
Tools
Toy
Transportation
UX
Veer Creative Inspirations
Videos
Vienna Design Week 10
Wearable

Archive:
2012 February
2012 January
2011 December
2011 November
2011 October
2011 September
2011 August
2011 July
2011 June
2011 May
2011 April
2011 March
2011 February
2011 January
2010 December
2010 November
2010 October
2010 September
2010 August
2010 July
2010 June
2010 May
2010 April
2010 March
2010 February
2010 January
2009 December
2009 November
2009 October
2009 September
2009 August
2009 July
2009 June
2009 May
2009 April
2009 March