Core77

Core77 contributor Mark vanderbeeken has put together a great section on the World Design Capital website, and C77 contributor Niti Bhan has a new quick 'n' dirty piece up. Here's a taste:

The technically proficient, the engineering experts, the world class designers are all who practice in conditions of abundance. They create with no shortage of materials, funds, resources, fuel or energy. If we need to design products and systems under maximum constraints using minimal resources, husbanding our natural resources and rationing our use, where better to begin seeking answers but amongst those who already live under these conditions?

and one more:

Mikal Hallstrup of Danish strategic design consultancy, Designit.dk says that today we are at the point where we need sustainable solutions, rather than a search for the 'next big thing'. He gives the example of Copenhagen's S Train: by adding a simple request at the end of their announcement at every station asking passengers to take their daily newspapers with them and put them in the recycling bins--also placed conveniently close by--they were able to decrease the wasted papers left on the train as well as increase recycling by 80%. A simple innocuous solution that makes a big impact. Can we find such touchpoints where small innovations or design changes can improve not only the end result but also add some value to the brand and its public image?

Read Niti's piece here.

Read Mark's goals for the site here.