Industrial Design is the pursuit of solutions to problems within the experience of using a product and the belief that these solutions will be inherently beautiful. And it is within this inherent beauty that the Industrial Designer's work becomes a matter of objectivity rather than subjectivity because the final design is chosen because it is the best possible outcome, not because it matches the designer's aesthetic agenda.

The job of the Industrial Designer is to find these problems and solve them to the best of their ability at the present time. Seeing that innovation in areas or materials and processes is unstoppable, all designs will be and should be improved eventually, leaving the designer to live in a world of "wrongs" and "imperfections" that can always be better. To be completely satisfied with a product or experience is to stop thinking; to see the world as perfect is to be complacent; the Industrial Designer should always be asking, "what if".

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cav

Nice to see guys from SCAD. It's been a long time after I graduated. What's up, professor Bob Fee?

good job on bringing an interesting yet obvious question to light, but the video is poorly done and too narrow in focus.And the previous explanation is longwinded and more of a personal idealistic philosophy.I'd say the original definition goes something like this:

the creation of objects intended for mass production.

However, the contemporary meaning resembles:
the creation of things and experiences, focused on a human scale.

-e