
The scene stealer at Sony's booth was their ultra-thin organic light-emitting diode (OLED) televisions.
Starting with a crazy thin 3mm thick 11" model, the 27" prototype pictured above is only 10mm thick. OLED technology not only allows this extreme thinness to be achieved but offers much greater viewing angles then LCD's, and an amazing 1,000,000:1 contrast ratio.

No word on when the 27" will get to market, you early adopters are looking at $2,499 USD for the 11" model.
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