During Sofia Design Week Puma is running a Creative Factory where everyone is invited to design their own jacket. The cut is always the same (available in different sizes) but the colors of the various pattern parts (seven in total) can be chosen individually.
So, for the equivalent of about $25 (charged for the sewing), you can create a one-off sports jacket. A great idea housed in a nice location in the middle of Sofia—an apartment right on Shishman Street. Not only can you watch the production process of assembling your very own Puma jacket, but you can also recharge your batteries in a welcoming hangout after walking your feet off, looking at the festival.
All the individual pieces are already pre-cut with a laser cutter.
Two tailors at a time are working over the course of a ten hour day to produce all the jackets for the Puma Creative Factory visitors.
Creative chaos - trying out different color combinations.
A yummy fabric cake.
The "parcels" put together from the pre-cut patterns, going to the tailors.
Lots of nice little details that make this "factory apartment" a very home-y place indeed.