Posted by Glen Jackson Taylor | 11 Nov 2008
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Comments (1)

Smart Design Interaction Design Director Ted Booth is speaking tomorrow night at the Apple Store in Soho.
The session will address how almost three decades ago, Smart Design began practicing a multi-disciplinary approach to design, establishing ways to emotionally connect people with products and experiences. Today their strength is a unique ability to encode a brand's personality and values into every aspect of their work. The result is a design solution that builds bonds between companies and their customers.
Wednesday November 12th, 2008
6:30-8:00PM
Apple Store, Soho
103 Prince Street
New York, NY 10012
Comments
I think one of the major benefits of personas is that it focuses development (and evaluation) reducing feature creep;
something that the old Windows phones were definitely guilty of [Engadget].
http://newinapple.com/
Very good i like it very much.