Core77

Treehugger and I.D. magazine collaborate on a new competition:

"We're asking for creative approaches to the umbrella problem. Of the 33 million sold annually in the U.S. alone, hundreds of thousands break down, facing abandonment and landfills. We're asking for creative solutions: either an innovative umbrella with a Cradle to Cradle(R) sensibility, or a women's couture garment fashioned from old umbrellas. Step up fashion and industrial designers (or those with design aspirations)! Entry info is available here. Finalists and winners will be featured on TreeHugger and in I.D.! The winning couture garment will walk the runway at Paris' Ethical Fashion Show."