FRIEZE NEW YORK 2013
INTERNATIONAL HOME + HOUSEWARES SHOW 2013
TOKYO DESIGN WEEK 2012
BEIJING DESIGN WEEK 2012
Written by Tony Meredith, Remy Lebesque, Cormac Eubanks, Howard Nuk, and Michael DiTullo.
Working out at home may be convenient and cost effective, but why do the machines for home use echo gym units so closely? Can a home machine be appropriate for and respond to the home environment it is meant to live within? Can we make it a source of pride so it does not become layered with laundry or relegated to the garage? The frog design team asked these types of questions when we partnered with Nautilus to take a fresh look at their Treadclimber products. Together, we tore down the existing product and built it back up to become the Mobia, more reflective of its intended environment and users and more efficient in its manufacturing process. We designed it to be visually iconic, with reduced parts and cost, and passed those benefits to a larger audience by producing it at a lower price point than its predecessor.
We spent an initial block of time in a primary and secondary research immersion by diving into competitive products, learning about the retail environment they are sold in and identifying and observing a group of home exercise users in their domestic settings. We found that the majority of existing home workout machines had finishes that tended towards dark paint and metal accents, having more in common with an assault rifle than the living room. While this look and feel might be appropriate to a high tech commercial gym where everything is focused on working out, it feels alien co-existing with a family in their personal space.
The visually aggressive machines above lurk in the most mundane of home environments. If you put pillows on the deck of the treadmill below, it would make a very nice bed for a small guest.
Or what about this treadmill just stuck in the corner with the television pointed at it? Not exactly the luxurious bedroom look you might be going for.
Even in rooms where a professional interior designer was obviously involved, exercise machines stick out like a sore powder-coated thumb.
Multi-purpose office-and-workout rooms are the saddest of them all. This room is begging you not to enter it; it feels like a torture chamber.
Getting back into the studio for an initial whiteboard session, we listed out existing characteristics we wanted to avoid, while compiling a list of opportunities to build something different than the competition, something that actually belongs in the home. We knew we wanted to stay away from dark and harsh materials. We wanted to create a more holistic design that bridged the complex mechanisms. We wanted the device to look like it belonged in the home without specifically picking up superfluous accents of a particular style of home décor. We wanted it to be inviting by being understandable. In our project room, we posted up images of the people and homes we investigated to continually remind us who we were building this for. Armed with a sense of where things were and where we wanted to take them, we busted out the bic pens to develop a language that felt like it belonged.
Three directions rose to the top and warranted further development. First, the direction seen rightmost in the image below mixes architectural elements with those of contemporary consumer electronics the user might also own to create a hybrid language that feels like it belongs in the home, while retaining a technical and confident feel. The second concept takes the more traditional construction of existing machines and overlays a logical framework, making a stronger overall silhouette. Finally, the third direction feels more angular, picking up on cues found in contemporary furniture, but skewing them slightly to lend a sense of motion and hint at the device's function.
At frog we believe in a convergent process in which industrial, interaction, and graphical user interface design are done in parallel—if not in the same room—whenever possible. True to form, as we defined the architecture of the form language, we were also building GUI concepts that reflected the overall themes. We wanted to break away from the tradition of using raw LEDs and develop something that felt more refined, revealing itself when needed but remaining hidden when not in use. Our solution: a construction that transmits workout information through a seamless plastic sheet to reduce the number of parts in manufacturing—usually a good way to lessen costs—keep the instrument panel impervious to liquids like sports drinks or perspiration, and achieve that hidden aesthetic. With only four buttons, using the Mobia is simple and intuitive. When not in use, the LED readouts disappear for a clean look.
frog and Nautilus then regrouped to review which direction we felt matched the initial goals most closely. As often happens, we discovered that each direction had strong elements that needed to be in the final product. Specifically, these were the home-meets-consumer-electronics language from the first concept, the stronger silhouette of the second, and, finally, the horizontal read of the GUI from the third. We set about the task of remixing and editing those elements into a cohesive holistic vision. When done right, the result of a refinement session is a stronger design.
As we honed the details of the final design with our internal engineers we began the task of preparing production documentation for the Nautilus team. Ed Flick and his design and engineering team started the long process of finalizing the design, simultaneously costing out and sourcing components, selecting materials, conducting LED studies, making electronic and assembly technique prototypes, matching color with flame retardant plastics, gathering powder coating samples, studying motor cooling ventilation, investigating graphics, refining ergonomics and interface design, and reducing cost—all while maintaining the design vision. The last 10% is always the most arduous—so much can go wrong or simply be costed out. The Nautilus team did an amazing job developing every detail, and with design languages that are this simple, every detail must be executed superbly.
Above is a small-scale FDM grown model and a full-scale foamcore model of the Nautilus Mobia. Mock-ups like these help us to iterate through details and find solutions that are impossible to refine otherwise. Economically designed for fast assembly, the Mobia is shipped to customers in three easily handled boxes, saving money and resources. Nautilus is a customer-driven company, so white glove delivery and assembly is available to most all purchasers.
In just one year, Nautilus brought an entirely new product to the market. As designers, we rarely get to see a mass-produced project that challenges the status quo to this level and is fully commercialized in such a rapid time period. This speaks volumes to Nautilus's commitment to great product, the work they did to generate a brief they truly believed in, and their dedication to our joint vision, working closely with vendors to implement a product so true to our final design. Ultimately, the Mobia enabled Nautilus to bring the cost of the unit down 20%, opened up an entirely new market for them, and, best of all, makes home fitness more appealing and affordable to end users.
Comments
BYU Senior Steven Madsen presented a very similar project last year at IDSA Western District conference... http://www.coroflot.com/smadsen/icon-sustainable-treadmill?state=45&sort_by=4&
frankly speaking, this will still stick out like a sore thumb. Thanks and no thanks frog.
Great, I thoroughly enjoyed this! Thanks.
impressive, no doubt it is an improvement.....but dissapointed that the final product shots are shown with a plain white background or fake aspirational environment (my house doesn't look like that). Considering that it was a main aim of this project, I would like to see it in one of the real rooms they identified in the research to see if it actually looks like it belongs.
I never would have thought of something like that. Simplicity in design is becoming more and more popular today. And that's not a bad thing. It's the simple things that look the best (and more "futuristic").
This is simply brilliant! I'm always criticizing ugly and crap design of products like these. They did an amazing job creating a completely new visual while keeping the same (upgraded) function.
I will definitely use this as an example on my classes. People are always too afraid to innovate. Most people say "let's see what the others are doing and make it similar. If it works for them, it will work for us." That's not always the best way to follow.
Having worked for years in the fitness industry, the amazing thing is not that Frog conceived of this concept, but that Nautilus executed it. You wouldn't believe the resistance to this type of thinking in the industry.
Also, Core, kudos on this post. We need more posts that honestly address the process of design and especially that "the last 10% is always the most arduous".
Great writeup, but the GUI and top view really really reminds me of a washing machine...
The overall design is very different from current treads and cardio products, but does it really solve the initial statement of being more reflective of its intended environment? This product would reflect about .03% of homes it is placed in. If you want a product to reflect its environment, the product itself almost needs to be somewhat of a chameleon to truly reflect its environment. I guess if its intended environment is next to a ultra modern indoor swimming pool equipped with a few "iconic" stainless steel ladders, SUCCESS! Also, Nautilus is not known for making the best quality fitness products, they seem to focus more on aesthetics and overall look and not on the internal/external component quality. A lot of the reason most fitness products look somewhat dull and gray, is because most of the cost is underneath. Another reason they look so bad is because a lot of the designs are done in China. Its tough to find beauty and quality at an affordable price now-a-days. Some likes, some dislikes, golf clap....(just made a 3 foot putt golf clap, not a hole in one golf clap.)
I agree, great article.
I would love more of these articles that reveal the background story. I agree with Mark, also having worked in this industry for years, there is an industry wide mentality that this minimal styling will not impress or hold up against the agressive styling of the competitors.
Although I enjoyed your holistic approach to all of the issues this product presented. It seemed a bit more work could have been applied to the Assembly process. It looks like you have about 14 steps, with some moderate to complex assembling. Might be interesting, after the fact, to follow up with Nautilus' customer service to see if you could have improved this process. Seems like a potential interface project that maybe got lost amongst all the other details.
All in all, Awesome Job!
Good: detailed design process report; interesting UI tabletop
Dubious: consumer electronics approach to fitness equipment; lack of supplementary rack/storage areas; angled side arms means your towel slides off...?
Meh: Appropriateness of final solution to the original design problem of fitting into the home; final design is about as appropriate as placing a washing machine in your living room.
The Treadclimber was kind of a big deal when it launched, until mechanical failures caused the company to recall every single one of them.
I agree with Jason. Let's see what it looks like in a real living room. I enjoyed the preview into the designers reasoning and research.
I agree too, would look great in Tony Stark's house.
I've never heard of any recall for Nautilus TreadClimbers, and have a friend who has worked for them for the past five years. Checking with her, she would be interested in what your source is for this information.
You may want to check the Consumer Product Safety Commission website to verify: http://www.cpsc.gov/
It may not have been a Nautilus product or brand at the time, and was a commercial product, not consumer.
Your friend may not have been there when the recall happened; it was 2005 or 2006. 5000 units were affected, and every one of them was recalled and scrapped. The product was not ready for prime-time and had faulty hydraulic cylinders. My source is a program manager who was there at the time.
Thanks for posting it is always interesting to see how people approach projects. However, I am disappointed in the final results. Yes the look of the product is different from the rest of the industry thats fairly easy to establish. I am not convinced the solution solves the user issues of exercising in small spaces, it cannot be quickly stored under beds or in closets, and it assumes people are looking for modern styling when non of the consumer residence images posted are modern. It feels more of a re-styling and less of a innovative solution.
so how is the market responding? I think true success would be in the public's response to the design and the ROI for Frog's client... if it fits an unmet need as well as it's written, it should be selling well and outperforming the competition.
It'd be great to see a follow-up in 2-4 months showing the outcome and based on reliable information.
Interesting article - some of the design elements here remind me of Apple products and Nintendo Wii.
Thanks for that. I always like looking at the process.
For those wanting to see what it looks like in a real living room, scroll back to the top of the page. Although that living room probably isn't "real" for 95% of the population.
While designing fitness products for the home is good in theory, I don't know if it's the best strategy. First, customers who buy fitness equipment are familiar with club equipment and when they see a product that looks similar, they automatically assume it is of higher quality. Second, the stores who sell this equipment are set up like a gym and the machines do look perfectly at home in that environment.
Good concepts for the interface and display but the final version looks cheap. The concepts filled up the space better.
it was a good article. I enjoyed going through the transformation that Frog and Nautilus have been able to get into this product. It indeed is a break through for fitness products in the home sector. but i was really looking forward to see the same product placed in the rooms that you have used for research! also, white as a color tends to get dirty with time. accessories like providing grip on the handle bar has been omitted what is the reason behind that!?? maybe a video on the use of the product will throw more light to the usage of the product!
Nice form design, but maybe not safe. If you look carefully about how people run, you will see that divide the belt into 2 parts is very dangerous!
I believe this solution does succeed in fitting better with the home environment. It looks like a piece of furniture, albeit a heavy one. As for the "it looks too futuristic" line of comments, I'm not sure I buy it. The Nautilus + frog team seems to be going for something that stands out, so the products needs to have a certain amount of extroversion built in. I don't know about technical constraints of the UI, but I would have liked something that is easier to read at glance (some type of hierarchy or contrast between elements).
I think it looks too thick and heavy, but otherwise I like the direction. By the way, my house does kind of look like that. (Don't you guys have IKEA?)
Very dieter ramz esque. Personally I detest running machines, theres a whole world out the to walk, jog, sprint or even cycle...
Shame there's no scenario pictures in real homes to back up the gas.
I agree with many of the posts here. While yes, Frog have designed a nice looking product, they have not done as they set out to do; to make it "appropriate for and respond to the home environment". I can not see their new design fitting into one of the 'average home environment' photo's shown on this post (are these what they used in their research?), and believe that just like the machines they planned to improve on, this would stick out like "a sore powder-coated thumb", equally as much, simply in white rather than black!
I'd love to see a response from Frog to these comments as many people seem to feel the same.
I think Frog should look at what Ziba Design did in early 80's. It was their approach and design of s series of exercise equipments that put them on the map. Not only they took the home exercise equipment out of closet and away from gym like products, they brought about a sense of fun and appropriateness to the category. What Frog has done 25 years after Ziba is to try to reinvent the wheel but in an unappropriate, iPhone me-too manner. Lets not forget that when it is a piece of furniture, it needs to be more compatible with its surroundings.