Core77

Today, Core77 proudly introduces a limited edition bicycle—named the "Dutch Master"—celebrating New York bike culture and a heritage of local manufacturing.

The Dutch Master is based on the beloved Worksman cruiser frame—a workhorse foundation used throughout the New York delivery community, and manufactured in Queens, New York for over 110 years. Core77 customized the frame, fitting it out with a carefully curated set of components, each with its own story.

The bike was hand-built by KT Higgins, a Brooklyn-based ex-bike messenger (infamous for her crash in the movie Pedal), and proprietor of Bushwick Bike Shop, her one-year-old bikeshop in the Bushwick neighborhood of Brooklyn.

The Dutch Master features stem and pedals from Brooklyn Machine Works, maker of high-end, indestructible parts. The Brooks saddle and the Dapper Dan grips, both leather, provide unparalleled feel and an authentic patina. The BMX Crankset is complemented by front and rear drum breaks from Sturmey Archer, and the shock-absorbing Schwalbe "Fat Frank" cruiser tires provide smooth-rolling, urban-friendly traction and durability.

The wheels are hand-built in Brooklyn with Swiss DT spokes, and the rear wheel is equipped with bike pegs, so that you can carry (at least) one of your posse home at the end of the night.

Core77 was founded in Brooklyn in 1995, and one of the reasons why the bike project is so exciting for us is that it both recognizes the history of the company and celebrates small manufacturing in the area.

As part of the product launch, the Apple Store SoHo New York will be presenting a Live "Meet the Designers" Event on Saturday, July 11th at 3pm, featuring the story of the Core77 Dutch Master Bicycle. Designers and builders of the bike will take the audience through the design and development of the Dutch Master, showing video and process shots of production and construction of the bike. The Apple Store SoHo New York is located at 103 Prince Street. Following the event, the Dutch Master will be on display in the lobby of the trend-setting Ace Hotel New York, located at 20 West 29th Street, for one week, from July 11 through July 18th.

The bike will be produced in a limited edition of 25. For more information, ordering, videos, and press photos of Core77's Dutch Master Bicycle, visit www.core77.com/dutchmaster.