
Over at Coroflot's Creative Seeds blog Carl Alviani has compiled a short, brilliantly informed list. This article is the perfect place to learn what to do, by knowing what not to do with your online portfolio. Here's a snippet:
As with so many things in design, and real life, getting a portfolio website right seems to be less a matter of what you do than what you don't. Compiling Miles' observations together with other comments I've heard over the years, a few clear prohibitions seem like a good place to start...1. Don't think you're a web designer unless you actually are.
This is the Achilles heel of many creative professionals: the belief that being competent in one creative capacity qualifies you for another. Most of us recognize that a great cinematographer probably won't be such a great architect, but a huge number of industrial, graphic, interior, and other designers seem to forget this rule, and try to build a great website from scratch...4. Don't write like a 12-year-old, or like a used car salesman.
If a visitor likes the work, they will read the copy, so make sure it reinforces the positive impression they've already got. As ridiculous as it seems to repeat it: spell-check everything. You're not seeking out a writing job, but you are trying to show intelligence, rigor and attention to detail; frequent misspellings imply the exact opposite, especially because they're so easy to avoid.
Designers' Open 2008
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