What's a corporate in-houser to do when marketing brings in outside help, leaving you feeling undermined, disgruntled, and ultimately helpless?
UU, who originally sparked this discussion, is sooo in the zone--the feeling undermined, disgruntled, and helpless zone, that is. It's one thing when consultants really bring it, but what's that in-houser gonna say when things just go in circles? When marketing wastes buckets of money on lame ideas? When good in-house work gets upturned noses and cold shoulders instead of praise?
What do you think? Add to the already buzzing board, In-House Design vs. Consultancies? What Corporations Should Do...
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