Core77

I'm not going to pretend that Anna Astvatsatryan's "Offensive Habit" series of cigarette labels are mind-blowing graphics or design work by any means... but suffice it to say that they caught my eye.

Where Erik Askin's inspired diamond pack concept aims at a sort of physical resistance, Astvatsatryan's mercilessly shame-inducing copywriting focuses on social stigma:

Smoking kills me, my lungs, my heart, my unborn child, my friends, my lovers, my non-existent erection.

Why would I quit smoking? I just don't like what's written on my pack of cigarettes.

Again, they're blunt enough to earn a NSFW caveat...

The notion that smoking cigarettes is somehow an act of terrorism is perhaps a bit much, but the message is loud and clear...

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