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360 Paper Bottle
Posted by squee.gee | 25 Nov 2008  |  Comments (10)

paper_water_bottle_01.jpg

The 360 paper water bottle from Brand Image is an attempt to address 60 million plastic bottles thrown away daily in the United States (of which 86% become garbage). The paper vessel is made from 100% renewable food-safe resources, fully recyclable and versatile in a number of potential liquid categories.

paper_water_bottle_03.jpg

paper_water_bottle_02.jpg

paper_water_bottle_04.jpg

via the dieline

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Comments



Ken JNovember 25, 2008 1:24 PM

Wonder what the shelf life of this is. I would expect a lot of porosity, but obviously they've done something to address it. Wax lining perhaps?

possible248November 25, 2008 7:24 PM

Well, there are those little Dixie paper cups, which shows that a paper bottle isn't completely impossible.

+1 to the folks that came up with this, even though a paper bottle is one of those things that one wonders why oneself didn't come up with it.

karlNovember 25, 2008 7:30 PM

don't we already have this? half gallon cartons of milk or juice?

MichweekNovember 25, 2008 8:46 PM

I love this idea! When and where do I get to see it in action. Even people who know about the waste of single use plastic water bottles still buy them out of convince. I'd love to see an alternative out on the market!

RedNovember 25, 2008 9:02 PM

Does it not look like a hospital pee pot?

ShalinNovember 26, 2008 9:43 AM

This is brilliant! I'd love to see beverage products sold in these containers at festivals, etc. I think the shelf-life issues become less of an issue when you know it'll be sold and used very soon. Still, I wonder if the shelf-life isn't soo great (maybe the inner liner (is there one?) will give out), then you'd have to have a filling system at distributed production sites.

For out of the way (i.e. in the "middle of nowhere") markets, you'd just have to send a large vat of the beverage along with the paper bottles and have a mini-production facility.

Best,
Shalin

Rob CuredaleNovember 28, 2008 11:13 AM

I would be interested in understanding the materials research that underlies this concept. Do you need to add a polymer to the paper in order to make it waterproof? What about poisonous contaminants in printing inks for recycled papers. Does making the paper liquidproof prevent the paper material being recycled?

vesselDecember 1, 2008 10:00 PM

Good idea --- not so good design.
Sorta the Prius of packaging.... green, and not-so-pretty.

I commend the concept though. Certainly a plethora of environmental benefits and even potential line/distribution efficiencies that could stem from a system like this.
Kudos to the Brandimage (Laga) team.

BeckyDecember 3, 2008 1:09 AM

Can store hot water? How is the price?

SharleneMarch 21, 2009 10:14 PM

I love it! I want to buy them. How can I get it? What's the pricing? Doing walk-a-thons and this would be great!

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