Earlier, Philips showcased a new partnership with Swarovski and now it is time to enjoy their first results at the Active Crystals website.
"We are combining luxurious design with the practical, everyday benefits of consumer electronics to complement Philips' brand promise "sense and simplicity" and Swarovski brand promise of Poetry & Precision", says Rudy Provoost, Chief Executive Officer of Philips Consumer Electronics.
P.S. Unlike our earlier Unsustainable jewelry post - which was all about using basic materials to create precious objects - Philips transforms USB drives (photo) and earphones as simple objects into luxury items by treating them with precious Swarovski crystals. For those who adore the second approach, the collection will be out in stores from August.