Core77

Recent School of Visual Arts MFA Designer as Author grad Amy Wang's thesis project, Ametrica!, incorporates informational graphics onto everyday objects and spaces we interact with in order to better familiarize Americans with the metric system.

"Ametrica!" is an awareness campaign to help convert the United States to the metric system. No one thinks about an act as routine as measuring, much less the impact it can have on education, economy, and health. Through bold numbers and subtle humor, viewers are initially invited to interact with the pieces and their environment such that they experience metric units directly, rather than through comparison with customary units (which perpetuates the problem of dependency on the old units). Those intrigued by the issue are then directed to visit the Ametrica! website for more information, interactive components, and motion graphics experiences.

Ametrica! was honored as a 2006 Adobe Design Achievement Awards winner and an official site is coming soon. We're pumped to see, hear, and report what happens next.

via swissmiss