Core77

It seems as if monopolizing the popularity contest isn't enough since Apple has decided to join forces with other top guns to create new "solutions" via brand melding. Rap artist 50 (Fiddy) Cent, wishing to use his fame and glory to make a diff, claims to be in talks for a line of branded, low-cost Mac computers targeted towards inner-city kids. Sports empire Nike is also continues to work with Apple in development of "Unique Lifestyle Relationships," for example, a package of shoes, data, music, and apparel aimed at fitness aficionados. Money, design and demand work hand in hand with superstar brands, to please pop culture fans and consumer bourgeois clans.