Core77

A recent article in Technology Review is not just another Apple fluff piece: writer Daniel Turner tries to crack the Apple Design Team's code of secrecy and illuminates how Steve Jobs' championing of industrial design--a specific type of industrial design--has led the company down its current path.

Not for the tech-shy: the article goes into the nuts and bolts of ID vis-a-vis Apple, discussing "no-draft molding," "double-shot" manufacturing and the differences in perception one millimeter makes on a radius.

Turner interviews Robert Brunner (ex-head of Apple ID, formerly of Pentagram, now starting his own firm), Marc Rolston (SVP of Frog Design), and Don Norman (ex-Apple Advanced Technology veep and current professor of ID at Northwestern).

If only we could read articles like this every day. ID geeks, enjoy it while you can. No-draft molding! How we hate draft angles....