"Industry knows a lot about the importance of the visual design of packaging but there's a lack of understanding about the feel appeal," says [researcher Cathy] Barnes, who is also a manager at the Faraday Packaging Partnership in Leeds. "Imagine a carton of fruit juice that's as soft as peach skin."We're not sure why they don't just use human fingers--most people at the focus groups we've been to had them--but you can read the details of their project here. via new scientist
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