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belOga: Not Your Grandmother's Sewing Machine
Posted by: Aart van Bezooyen  |  Comments (12)

avb_core77_beloga.jpg

belOga comes with a big "O", and an even bigger circular touch-screen which replaces the usual scheme of buttons and controls. This sewing machine concept was designed by Kristine Brückner, an industrial design graduate from the Munich's University of Applied Sciences with an impressive portfolio.

Apart from its less than ordinary shape, the belOga makes sewing more fun. By laying in a spool of thread the machine automatically conducts the thread through the machine - all you have to do is put the thread through the needle to get started. The centre display allows you to see what the stitch will look like in advance, this means less unpleasant stitching surprises. You can even enjoy the inner life of the belOga through two little lenses on the side of the body.

Kristine notes that the belOga is not yet in production, so feel free to drop her a message (male.diven@gmx.de) if you know anyone who is not afraid to spice up the backstage of fashion!

Friday, November 16 • Permalink • Posted in Object Culture Digg This! | Save to del.icio.us | Submit to Reddit | Stumble It!
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Comments



TabithaNovember 17, 2007 10:50 PM

that is one hot sewing machine, i want it!

ELMANCO / Stefano RicciNovember 19, 2007 04:54 AM

Woa! it's awsome

Mary RennNovember 25, 2007 12:40 PM

A very unusual machine. The sewing bed appears curved, why?
Does the machine use a bobbin? It would be great if it doesn't need one but I can't quite figure out how that would work. What a great imagination to see sewing in a new way. You are a talent!

WillyNovember 26, 2007 01:34 AM

nice render!!!

markDecember 7, 2007 11:34 PM

I like the interface, but the machine looks like it would only handle lite fabrics, and the bed seems too small. perhaps there is some way you could add a telescoping tray?

sheilaDecember 14, 2007 11:26 AM

I am a grandmother and this is the coolest little machine I have seen in a long time. As long as it works as good as it looks. I would buy it in a heartbeat. Hope it gets off the ground and actually sells.
Great little machine to travel with.
As far as a previous post of how it would work with no bobbin, chainstitch. There are a few vintage machines that were chainstitchers.

JessicaDecember 14, 2007 01:31 PM

This machine looks awesome! How long until they start being produced?

Rita JacksonDecember 22, 2007 03:35 PM

This machine is soooooooo cool!! I love it especially the self threading feature!!
Go to production if possible.. I think it's a keeper!!

LizJanuary 5, 2008 03:11 PM

Kristine, the machine is to cool !
Please let me know when it is available..I gotta have one ! :-)

mark ramirezJanuary 13, 2008 08:23 PM

I would buy one, is it out yet?

LorettaApril 24, 2008 08:36 AM

Wow, what a neat machine, when and where can I get it.

mandylifeboatsMay 28, 2008 07:50 PM

i want one, what a concept. why don't u approach one of the big sewing machine manufacturers like pfaff.

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