There are some fascinating answers in the "Young Digital Mavens" survey put out by advertising company JWT concerning how Chinese view and use the internet, vs. Americans.
Online population
China: 137 million
USA: 165-210 million
Digital technology is an essential part of how I live
China: 80%
USA: 68%
I would not feel okay going without internet access for more than a day
China: 25%
USA: 12%
Interactivity helps create intimacy, even at a distance
China: 82%
USA: 36%
It's perfectly possible to have real relationships purely online with no face-to-face contact
China: 63%
USA: 21%
The internet helps me make friends
China: 77%
USA: 30%
The internet broadens my sex life
China: 32%
USA: 11%
Read the full article via The Economist, with analysis, here.
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Tools of Engagement
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