FRIEZE NEW YORK 2013
INTERNATIONAL HOME + HOUSEWARES SHOW 2013
TOKYO DESIGN WEEK 2012
BEIJING DESIGN WEEK 2012
I had to laugh when I saw this package design. (With, not at.) Soy Mamelle's container, designed by Russian creative agency Kian, is meant to drive home the point that the soy-based product is milk-like. In an era when most food packaging takes great pains to sensorially divorce the end-product from the smelly animal it (in this case ostensibly) came from, the Soy Mamelle bottle adopts the form of a squeezable latex cow udder.
Sure it's false advertising on some levels, since soymilk doesn't come from a cow and squeezing the nipples doesn't cause milk to shoot out of them -- it's got a regular cap and threaded bottle opening up top -- but you can't beat it for shelf presence and triggering people's "I must touch that" instinct.
The bottle also comes in a smaller glass version, but that's just weird; the whole point, I think, is that the packaging is soft and udder-like.
Comments
Where can you purchase this product?
What's the material of the jug and how eco-friendly is it?
If the container is truly latex, is this a wise choice, since a soy based product is usually consumed by someone with a history of allergy problems?