Maybe guys are, after all, really just suckers for shiny things: I don't know the first thing about cycling but I started to covet these gorgeous CrankBrothers bike pedals as soon as I saw them. Made from manly-sounding materials like stamped steel, forged chromoly and machined aluminum, their line-up comes in five variants: Eggbeater (racing), Candy (mountain), Acid (gravity racing), Mallet (downhill) and 5050 (freeriding).
In addition to pedals, the California-based CrankBrothers manufacture a full line of bike accessories including wheelsets, bars, stems, seatposts, and even pumps and a line of custom cyclist's multi-tools. Though the categories are different, they all share the same slick aesthetic, which has its provenance in many different places: CB's inspiration page cites sources as diverse as Bang & Olufsen, Marc Newson and Mandarina Duck. Check out their full lineup of stuff here.