As part of the "Dove Self-Esteem Fund," this ad aims to teach females about "real" beauty, exposing extreme lengths the media takes to extract a true Venus from an otherwise nothing-special girl who's just like the rest of us unfortunate-looking trolls marred by the impact of airbrushed beauty.
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Secondly, I've been thinking lately about whether or not such image altering constitutes false advertising. In certain industries, there are disclosures that need to be made to the consumer. For pushing certain products, image is the only thing that the push relies on --> so should the push be monitored? Or at least not a total lie?
I have no answers but have thought about it a lot.
Thanks for posting this.