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Posted by hipstomp | 2 Mar 2007
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Comments (4)
(Photo taken from Peter Payne's J-List.)
Vodafone (known as Softbank in Japan) has released a line of mobile phones in Pantone colors. Can't you just picture the marketing meeting?
MARKETER: I wonder what we should name our new line of brightly colored handsets.
DESIGNER: Maybe we should name them after the Pantone numbers, ha ha ha.
The marketer gets a faraway look in his eyes.
MARKETER: Hey, say that again...
DESIGNER: What?
MARKETER: ...the part about naming them after the Pantone numbers...
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Comments
Sweet. I like it. But using the Pantone brand will have cost them a great deal of money. If now you could just choose any of the Pantone colors this would be the greatest thing to customising your phone yet...
they could have chosen some better colors... but anyway maybe that works in the japanese market! Who knows?
oh my god i need one. how do i buy one?!
Softbank bought out Vodafone after they failed to penetrate the market. The Pantone Phones are part of a huge push by the new owners to gain subscribers, but these phones will only work in Japan (not GSM) so don't bother trying to get one.