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Good Design Award goes Green (and fast)
Posted by hipstomp | 14 Jul 2009

0robrady.jpg

The Chicago Athenaeum Museum of Architecture and Design has been giving out their Good Design Award since 1950; the update to the 59-year-old accolade is the Green Good Design Award, intended to "emphasize the importance of sustainable design and to develop a public awareness program to the international general public about which companies are doing the best job in sustainable design for our world environments."

Florida-based Robrady Design has just racked up a GGDA for their Vectrix Electric Super Bike, a zero-emissions piece of bad-assery that also got nods from the people at Red Dot and IDEA.

The Vectrix Superbike...features state-of-the-art clean technology--a motor and batteries instead of an engine, fuel tank, etc.--appointed as a result of an engineering roundtable with various design and manufacturing partners.

The ensuing mechanicals required ROBRADY to repackage the design‚ without compromising the bold flavor that drove the rMOTO concept. And the zero-emission, high-performance Vectrix Superbike makes quite a statement: It celebrates its clean electric power by pushing aesthetic boundaries pertaining to green vehicle design.


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