In 2010 we put out a call for entries seeking ID renderings of a cell phone airbag concept. Exactly zero of you responded (though six people left comments; most folks like to critique more than they like to do). In 2011 we discovered Apple had actually patented an airbag-like cell phone protection system. And this week, I became excited upon seeing links popping up to an airbag cell phone case supposedly developed by Honda.
Alas, it's a gag. A well-done gag, but you don't have to be able to speak Japanese to understand the tone of the following video. It's a clever bit of marketing done to promote the safety features of Honda's N-WGN kei car.