Core77

As we do our shopping this holiday season, does it not seem a bit silly that we may buy electronics products that will come wrapped in cardboard, plastic and styrofoam, and then the recipient will throw that packaging away, and buy another product to hold the first product in? Not to mention that second product will also come wrapped in its own packaging.

We feel HP is on the right track with this rather brilliant idea--why not sell a laptop packaged in a laptop bag? Cardboard boxes and styrofoam, after all, are designed to protect their contents; so is a laptop bag, and it takes up a heckuva lot less space, meaning more will fit on a shipping pallet.

HP came up with the concept under Walmart's Design Challenge, which "asked electronics manufacturers to produce a product that would reduce environmental impact.... And the result was a winning solution that reduced packaging materials by 97%."

We know it's not practical to sell refrigerators inside of a 'fridge cozy, but for more portable items, if manufacturers can design cases that people actually want, we could be seeing the beginning of a very positive trend.

via c scout