Do you remember the first time you'd ever heard of an iPod, or text messaging, or a computer mouse? Were the benefits of that product or technology immediately obvious to you?
Sometimes after a company designs a new product or tech, their marketing department worries the public won't "get it" and commissions a "lifestyle video" to show us ig'nant consumers how the product will make our lives better. Microvision, a US company working on mini- or "pico-" projectors that can be embedded in cell phones and portable devices, has a hysterical series of promo videos up in that vein.
With high-school-play production value, the videos show "us" using projector technology to pitch projects in an elevator, watch music videos with an unnatural level of enthusiasm (even for middle school girls) and most sadly, pick each other up at a bar when we've not got the stones to actually talk to each other.
The last one's the kicker--since you can never objectify an attractive female bartender enough, they must now do double duty as projector screens for our home videos.
Hey buddy, get that projection off my back before I break this Heineken over your %#$@& head!