The recent Cormac McCarthy/Coen Brothers team-up No Country for Old Men re-ignited our love for good ol' American vernacular, managing to capture the benefits and beauty of direct, bastardized English through the expertly-written dialogue.
Perhaps Josh Brolin or Tommy Lee Jones' characters could have named the US-heartland-based Big Ass Fans, a manufacturer of, well, guess. The website bears proclamations like "More Air In Your Face," sections like "Big Ass Voice Mail" and copy like "Big Ass Fans is a dance club necessity. Your patrons want fun, not a sauna." And as the product endorsements attest, their industrial-strength products will apparently blow the bejeezus out of you.
The company's been around since 1999, and came into this world with a decidedly more humble name: High Volume Low Speed Fan Company. Wish we could have seen the marketing meeting leading up to the changeover.