Core77

We're already super pumped about non-object's ID efforts and its new book, "non-object" (design fiction), which we hollered about last week. Wired's posted an interview with non-object author/co-founder/partner/designer Branko Lukic, a former lead designer at both frogdesign and IDEO and consultant to high-profile clients such as Nike, Intel, Pepsi, Starbucks, and Ford.

Success as a designer does matter. It helps credibility, in who is going to listen to you, and what you have to say. But design today struggles. In a time when we have so many advanced tools to make almost anything, design became very diffused. That was another big influence, why I started to develop the nonobject "thought." If I can achieve the level of excitement in designs I create, on the same level as how you feel after watching a great movie, than I've accomplished my goal. It is a difficult mountain to navigate, but nothing is impossible.