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As part of her Masters Thesis at RISD, Emily Rothschild looked at the role of medication in our lives and in our homes today. The objects above are a redesign of the quotidian medical ID bracelet, "transforming it into something to be valued and worn with pride; jewelry which is meant to be seen rather than hidden."
The series features nameplate necklaces and cuff bracelets championing one's medicinal needs, allergies, or blood type. The objects are bold and present, and have a sly beauty to them. Adds Emily: "The placement and characteristics of this new medical jewelry transforms the standard ID bracelet from something partially revealed to something fully on display--a marker of identity and pride." There are a ton of standard bracelets currently available...all very sober and, well, medicinal. "Can this information instead be incorporated into jewelry which people want to wear?" she asks.
Current words include Epinephrine, Penicillin, Bee Sting, Nut Allergy, and Type O. (We'd custom order "Love Sick", but maybe that's not actually in the PDR. Yet.)
View more of Emily's work and the work of some of her colleagues at helloweare.com.
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Comments
I like these. It is an interesting study on how to remove a stigma from a very necessary object. However, it makes me wonder, does this conceal too much the intention of the medical ID bracelet? Would this, in an emergency situation, be overlooked by a good samaritan? Just a few thoughts, but it makes me wonder if, like car alarms, we would just begin to ignore things; in this case, assuming it was jewelry.